Brand Identity & Packaging Design

Distinctive brands. Thoughtful design. Packaging built to stand out.

A study in understated luxury, materiality, and craftsmanship.

The evolution of AronHill Vineyards brings a more refined, contemporary expression to the brand while preserving its distinctive equestrian heritage.

Matte-black labels, metallic copper and silver accents, and refined typography create a cohesive visual language across the collection. From the signature emblem to the finishing details, every element contributes to a more elevated and recognizable brand presence.

For me, great design isn't always about starting over. It's about understanding what makes a brand distinctive and finding new ways to express it.

Brand evolution. Packaging design. Art direction.

Rooted in California wine country. Reimagined through a contemporary luxury aesthetic.

Project AronHill Vineyards Brand Identity & Packaging Design
Client AronHill Vineyards
Deliverables Design strategy, art direction, design, production

Brand Story
Family-run vineyard on Paso Robles’ west side. First vintage honors founder’s maiden name (“Hill”) and hilltop terroir. Horse label reflects equestrian passion.

Design Solutions
• Story-driven packaging enhanced the sense of heritage and authenticity
• Elevated brand visibility in a saturated wine category

Project Hotel Cheval Brand Identity & Promotional Design
Client Hotel Cheval
Deliverables Design strategy, art direction, logo, brand book, print/interactive materials

Brand Story
A boutique luxury hotel near the historic town square. The name “Cheval” (French for horse) inspired the logo and aesthetic.

Design Solutions
• Refined identity reflected the hotel’s elegance and personalized service
• Strengthened positioning in a competitive Central Coast market

Project Medithrive Brand Identity & Marketing Design
Client Medithrive, Inc.
Deliverables Design strategy, brand book, art direction, print and digital collateral, product photography

Brand Story
Medithrive is a leading cannabis dispensary and delivery service in San Francisco’s Mission District. Known for high-quality products and patient-first service.

Design Solutions
• Built a consistent brand presence across digital and print platforms
• Helped strengthen customer engagement and trust in a competitive wellness market

Project Goy Brand Identity Redesign & Packaging Design
Client Vitafit Group
Deliverables Design strategy, research, art direction, packaging design and production

Brand Story
Vitafit Group is Mongolia’s leading non-alcoholic beverage company, offering over 30 brands including juices, dairy, tea, and water. 

Design Solutions
• Goy brand refreshed to align with evolving consumer expectations
• Packaging design improved shelf appeal and supported premium positioning across multiple SKUs

Project Nomadic Beauty Brand Identity & Packaging Design
Client Nomadic Beauty Body Care
Deliverables Design strategy, art direction, visual identity, packaging design and production

Brand Story
A handcrafted skincare brand inspired by Mongolian nomadic traditions. Products are 100% plant-based, organic, wildcrafted, and made with local ingredients such as sea buckthorn, nettle, and mineral-rich salts.

Design Solutions
• Visual identity reflects purity, tradition, and connection to nature
• Packaging system communicates small-batch authenticity and clean beauty values

Project Sextant Coffee Roasters Brand Identity & Packaging Design
Client Sextant Coffee Roasters
Deliverables Design strategy, art direction, design, production

Brand Story
An independent San Francisco roastery sourcing directly from farmers in Ethiopia, Kenya, Colombia. Focused on traceability, flavor integrity, and cultural roots.

Design Solutions
• Identity and packaging emphasized global origin and artisanal quality
• Enhanced brand storytelling through tasting notes and origin narratives

Project Willy Wonka Product Line Identity, Packaging, Brand Guidelines
Client Nestlé – Willy Wonka
Deliverables Design strategy, art direction, visual design, brand guidelines

Brand Story
A playful confectionary line with strong fan appeal, targeting fun-loving consumers (e.g. Nerds Rope).

Design Solutions
• Redesigned packaging amplified visual delight and reinforced whimsical brand personality
• Renewed brand loyalty through engaging, vibrant design

Project Pasion Water Identity & Packaging Design
Client Pasion Water
Deliverables Design strategy, art direction, design, production

Brand Story
Two lines of alkaline, mineral-rich bottled water. Pasion Black uses fulvic acid and trace minerals—turning it naturally black.

Design Solutions
• Visual identity communicated ancient source and premium wellness
• Bold black packaging established strong shelf presence