INDEPENDENT DESIGN PRACTICE

Project Medithrive Brand Identity & Marketing Design
Client Medithrive, Inc.
Deliverables Design strategy, brand book, art direction, print and digital collateral, product photography

Brand Story
Medithrive is a leading cannabis dispensary and delivery service in San Francisco’s Mission District. Known for high-quality products and patient-first service.

Design Solutions
• Built a consistent brand presence across digital and print platforms
• Helped strengthen customer engagement and trust in a competitive wellness market

Project Goy Brand Identity Redesign & Packaging Design
Client Vitafit Group
Deliverables Design strategy, research, art direction, packaging design and production

Brand Story
Vitafit Group is Mongolia’s leading non-alcoholic beverage company, offering over 30 brands including juices, dairy, tea, and water. 

Design Solutions
• Goy brand refreshed to align with evolving consumer expectations
• Packaging design improved shelf appeal and supported premium positioning across multiple SKUs

Project Nomadic Beauty Brand Identity & Packaging Design
Client Nomadic Beauty Body Care
Deliverables Design strategy, art direction, visual identity, packaging design and production

Brand Story
A handcrafted skincare brand inspired by Mongolian nomadic traditions. Products are 100% plant-based, organic, wildcrafted, and made with local ingredients such as sea buckthorn, nettle, and mineral-rich salts.

Design Solutions
• Visual identity reflects purity, tradition, and connection to nature
• Packaging system communicates small-batch authenticity and clean beauty values

Project Sextant Coffee Roasters Brand Identity & Packaging Design
Client Sextant Coffee Roasters
Deliverables Design strategy, art direction, design, production

Brand Story
An independent San Francisco roastery sourcing directly from farmers in Ethiopia, Kenya, Colombia. Focused on traceability, flavor integrity, and cultural roots.

Design Solutions
• Identity and packaging emphasized global origin and artisanal quality
• Enhanced brand storytelling through tasting notes and origin narratives

Project Willy Wonka Product Line Identity, Packaging, Brand Guidelines
Client Nestlé – Willy Wonka
Deliverables Design strategy, art direction, visual design, brand guidelines

Brand Story
A playful confectionary line with strong fan appeal, targeting fun-loving consumers (e.g. Nerds Rope).

Design Solutions
• Redesigned packaging amplified visual delight and reinforced whimsical brand personality
• Renewed brand loyalty through engaging, vibrant design

Project SP Sport Brand Identity
Client SP Sport
Deliverables Design strategy, logo design, visual identity, brand applications

Brand Story
SP Sport is an activewear brand focused on performance and modern athletic lifestyle. It aims to energize a new generation of athletes through bold and confident branding.

Design Solutions
• The identity features a custom “S” monogram symbolizing strength and movement. 

• Designed for impact and versatility, the branding seamlessly adapts across apparel, digital platforms, and urban advertising.

Project Pasion Water Identity & Packaging Design
Client Pasion Water
Deliverables Design strategy, art direction, design, production

Brand Story
Two lines of alkaline, mineral-rich bottled water. Pasion Black uses fulvic acid and trace minerals—turning it naturally black.

Design Solutions
• Visual identity communicated ancient source and premium wellness
• Bold black packaging established strong shelf presence